MQ Fit Mattress
A Perfect Mattress.
Digital Mattress Recommendation Engine
MQ Fit Mattress is a consumer-centered technology that helps to choose the right mattress within seconds and provides an excellent user experience. This novel biomechanics simulation evaluates how the customer’s 3D avatar responds to an entire night of sleep on different mattresses.
We maximise customer satisfaction when interacting with the product recommendation app.
Reduced CO2 footprint due to lower transport emissions and less waste.
Lower return rate and operational costs, less associated effort.
Scientifically based, superior standard of quality in the consultation.
The customer journey is predictable and straightforward. When triggered, the MQ Fit widget, which is easily integrated into your online shop, is presented to the user.
The guided process starts with obtaining personal data, including height, weight, and age.
The user has the option of either uploading two images (front & side) to create a digital 3D avatar or answering a few more questions related to their body shape.
The MQ Fit platform starts the recommendation calculations and returns the results in a few seconds.
The ideal product is recommended within seconds.
HOW IT WORKS
Motesque provides an in-depth scientific analysis of the body and the product and lets them interact with each other digitally to find a perfect mattress match in just seconds.
- We pre-measure your mattresses using a custom built CNC machine that records precise pressure measurements at a specific indentation depth over the surface of each mattress. We are able to simulate the interaction of hundreds of springs and dynamic soft body collisions with millimeter precision of the collision bodies and envelope margins.
- After an easy integration of the MQ Fit Widget into your online or offline store, it is then able to instantly create an anonymized 3D avatar for each individual customer based on concrete data, such as weight, height, and the information extracted out of two photos of the customer.
- A recommendation is performed by simulating a full night of sleep between the virtual representation of a user and your digitized mattresses.
The data is processed immediately and transformed from a complex analysis into user-friendly, accurate and clear formats, simplifying the decision-making process founded in substantiated science. We believe in solutions and straight-forward recommendations.
In depth analysis of the body on the mattress
We discovered that, in the mattress industry, mattresses are often ordered in online stores, unpacked and slept on, and then returned to the retailer after use, resulting in many mattresses that can no longer be sold. Since we at Motesque have already successfully established similar "digital to market" solutions for the running shoe market, it was clear to us that we could implement a solution for the mattress market as well.
Here, digitalization simply makes extreme sense and our contribution to progress makes the whole thing more ecological and economical.
We have developed a state-of-the-art suite of testing protocols to capture the visco-elastic properties of the various mattresses. Basically, the setup is a 2.50m X 2m portal CNC machine with a special strain gauge based test head which automatically scans each mattress with three different sized test stamp contact plates in different grid widths.
There are 3 different sized contact plates that snap onto the force sensor with a specially developed quick release. The machine then runs the specified measuring cycle autonomously. For this purpose, the force sensor is pressed into the mattress at a distance of 5-15cm with an exact depth. Depending on the size of the mattress, we record several hundred measurement points.
We can measure any type of mattress that fits on the machine. We are currently "limited" to 1.40m in width and 2.1m in length, but this is simply due to the dimensions of the machine. The method and the algorithm are completely transferable to many applications where individual anatomical comfort would be necessary or nice to have.
The digitization of a mattress takes 8-12 hours, depending on the size. However, the machine carries out the digitization process completely automatically, and the data is immediately stored on our servers for calculations.
Technology is combined with biomechanical insight and sleep research to create a win-win situation. This makes it easier for the customer to find the ideal mattress from theoretically hundreds of mattresses in just a few seconds. What’s more, the perfect recommendation leads to higher conversions, fewer returns and reduced carbon emissions.
It is a simple, guided process. The creation of the digital avatar requires the user to enter their height and weight, as well as to take a full body photo from the front and from the side wearing reasonably tight-fitting clothing. The app then sends the data to our server-side artificial intelligence, which creates the avatar and carries out the actual virtual test lying on the pre-stored, digitized mattresses. This takes a moment and then the ideal mattress is suggested.
Absolutely! It is an incredible confidence boost for the customer's sales representative if he or she is able to propose a mattress model calculated in a high-tech way. It also ensures a superior quality standard in the consultation. Potentially, an employee with a tablet could use the app directly with the customer and immediately filter out the ideal mattress from the multitude of mattresses in the store and offer it to the customer to try out. This means that the customer does not have to lie on a large number of mattresses, which can be enormously time-optimizing in a consultation situation.
The growing number of health-conscious consumers has boosted the mattress market immensely over the years. With disposable income on the rise, more and more consumers are willing to spend generously on health-enhancing products. Insufficient or poor quality sleep can lead to depression, reduced concentration, high...