ECC study
Science, technology, personalization
HOW ONLINE COMPANIES CAN SCORE WITH INDIVIDUALIZED PRODUCT RECOMMENDATIONS
This new international research reveals impressive insights into consumers‘ expectations regarding the online-shopping of advice-intensive products such as bicycles or mattresses, where specific needs must be addressed.
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INSIGHTS
In cooperation with
In this study, you get many exciting insights about online shopping and consumers’ expectations toward technology-based product recommendations.
- 79% of French online consumers want more services enabling them to find their perfect fit.
- 75% of German consumers say they have a higher level of trust in a provider using science-based product recommendations.
- For 71% of US consumers, scientifically based product recommendations lead to an increased willingness to buy.
In times of advanced technologies, bad purchases due to a lack of or inadequate advice should no longer happen.
In order to find out how consumers’ expectations can be met, especially when buying advice-intesive products online, we conducted this study with the IFH Cologne.
Prof. Dr. Kai Oberländer
CEO of Motesque
CONTACT
For more information, please reach out to:
Olesya Ponomareva, Marketing Manager at Motesque
communication@motesque.com